We built GEOCraft because the rules of search just changed.
AI is answering your buyers' questions. Most brands aren't in those answers. We built the platform to change that.
Why we exist
The GEO gap is real — and most companies have no idea they have one.
For 20+ years, we helped businesses grow through digital marketing: SEO, content, lead generation. We got good at it. Really good.
Then something shifted.
Buyers stopped scrolling past the top Google result. They started asking ChatGPT. They opened Perplexity. They read Google AI Overviews. And when we audited what our clients looked like inside those AI answers — most of them were invisible.
It wasn't a content quality problem. It was a new kind of optimization problem — one that existing SEO tools weren't built to solve and new tools on the market were expensive, or ineffective.
So we built GEOCraft.
Our mission
Help every company earn their place in AI search — without a content agency or a dedicated SEO team.
GEO — Generative Engine Optimization — is the discipline of making your content visible to AI models, not just search algorithms. It's different from SEO. It rewards factual clarity, entity specificity, and structured authority signals over keyword density.
We built GEOCraft to make GEO accessible to any team, at any size. You shouldn't need a $5,000/month agency to know whether ChatGPT knows you exist.
The platform
What GEOCraft does
GEOCraft is the only platform that combines automated GEO-optimized content creation with real-time AI citation tracking — built for anyone who doesn't have a dedicated content department.
Track your AI visibility
Monitor citation rates across ChatGPT, Perplexity, and Google AI Overviews in real time.
Generate GEO-optimized articles
Content written to be cited by AI engines — not just ranked by Google.
Auto-refresh content
When your citation frequency drops below threshold, GEOCraft automatically triggers a re-optimization cycle.
Benchmark against competitors
Surface competitive gaps at the topic level and close them automatically.
Start free in 30 minutes. No agency. No guesswork.
The team
Built by people who've lived the problem.
Matthew Yonan
CEO & Co-Founder
Matthew has spent nearly two decades building digital marketing systems that generate real revenue for businesses — not vanity metrics. As founder of A Brilliant Way, he has worked with local, national, and international clients across industries, watching every major shift in how buyers discover brands online: from directory listings to Google, from Google to social, from social to AI.
GEOCraft is the product he built because he couldn't find one that solved the problem he was seeing in his clients' performance at a price anyone could afford.
Connect on LinkedIn →Our roots
Built on 20+ years of marketing performance
GEOCraft is a product of A Brilliant Way Inc — a Minneapolis-based digital marketing agency and AI product studio founded in 2007.
A Brilliant Way has helped hundreds of businesses grow through SEO, content strategy, web development, and lead generation. GEOCraft is the natural evolution of that work: a platform that automates the next generation of content marketing for businesses who can't afford to be invisible to AI.
Ready to see where you stand in AI search?
GEOCraft gives you full AI citation visibility — starting at $59/month. Free for 14 days. No credit card required.